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Important Factors in Choosing a Real Estate Agent - e-PRO®

I'm updating my e-PRO® certification at REALTOR® University today and came across this information that I had viewed earlier this spring. I think it's pretty relevant to today's real estate consumer. What do you think? 

Important Factors in Choosing a Real Estate Agent to Sell a Home:

According to the National Association of REALTORS® (NAR) in their 2010 Profile of Home Buyers and Sellers, the agent's reputation is the #1 reason why sellers chose their agent.
Here's the chart:


Chart: Factors Important to a Seller Choosing an Agent

Source: 2010 Profile of Home Buyers and Sellers. Chicago, IL: National Association of REALTORS®

  • Reputation of the agent - 35%
  • Agent is honest and trustworthy - 23%
  • Agent is a friend or family member - 16%
  • Agent's knowledge of the neighbourhood - 12%
  • Agent has caring personality / good listener - 4%
  • Agent is associated with a particular firm - 4%
  • Agent's designations - 1%
  • All other factors (combined) - 4%
I found it quite interesting to see both "being the neighbourhood expert" and "alignment with a particular brand or real estate firm" where as low on the list as I believe they should be. Are these in line with what you think they should be? Isn't it odd how so much of the advertising we receive has these two much higher in ranking?


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